Distinctive identity
A refined logo and visual direction designed for credibility and future use.
Where beauty meets purpose.
Prepared for the Centre for the Promotion of Global Health
Global Youth Nature Alliance
Phase 1 Website & Visual Identity Proposal
Lesia Design & Digital Inc.
8809 Sunflower Place, Coldstream, BC, V1B 2G2
August 5, 2026
Richard Sheiner
Centre for the Promotion of Global Health
8809 Sunflower Place, Coldstream, BC, V1B 2G2
August 5, 2026
Richard Sheiner
Centre for the Promotion of Global Health
Dear Richard,
Thank you for the opportunity to prepare this proposal for the Global Youth Nature Alliance. With an important international partner meeting approaching, this Phase 1 project is focused on creating a polished and credible online presence that clearly introduces the initiative and establishes a strong visual identity. By combining a distinctive logo with a professionally designed Squarespace launch website, we will create a clear, confident platform for introducing GYNA to prospective partners while establishing a flexible foundation for continued development.
Our approach emphasizes clarity, efficiency and scalability. Through thoughtful design, careful organization of your supplied content and an accessible partner-facing experience, the initial website will help visitors understand the initiative, identify an appropriate next step and connect through a focused inquiry pathway.
Our websites are easy to manage, user-focused, and always grounded in purpose. We start by understanding your goals and let them guide every stage of the process. With organic SEO and AI optimization built in and paired with a seamless, human-centered experience, we make sure your message connects clearly with the people who need it most.
We would be proud to partner with you on this important project. The following sections outline our process and proposed approach, tailored to your specific needs and goals.
If you have any questions, please call me at 1-306-371-6637. I would be happy to discuss details, make adjustments as needed, and look forward to the opportunity to work with you.
Sincerely,Lesia PayneOwner & UX Director
A focused launch presence with room to grow.
Lesia Design & Digital Inc. will create a focused Phase 1 online presence for the Global Youth Nature Alliance, a new initiative associated with the Centre for the Promotion of Global Health.
The immediate objective is a polished, credible and partner-focused public presence before the August 19, 2026 international partner meeting.
Partner-focused website
A professional Squarespace experience with a clear path to connect.
Scalable foundation
An accessible, measurable and easy-to-manage base for later expansion.
About Lesia Design & Digital
Proven experience. Personal attention.
Since 2006, we have helped more than 800 clients create stronger connections with their audiences through insight-driven user experience design. Nearly 200 of those projects have been built on Squarespace.
Our small, senior team combines UX strategy, graphic design, copywriting, organic search and technical expertise. Clients work directly with the people doing the work, creating a responsive partnership grounded in clarity, care and accountability.
20years in business800+client partnerships200Squarespace projects
Squarespace Circle Platinum Partner
Lesia is among fewer than 0.5% of Squarespace developers to achieve Platinum Partner status, recognizing exceptional platform experience and contribution.
Professional Business of the Year
Winner at the Greater Vernon Chamber of Commerce 40th Annual Business Excellence Awards.
Squarespace Marketplace Expert
Selected for Squarespace's professional marketplace based on demonstrated experience and quality.
Senior expertise, thoughtfully assembled.
Every engagement is supported by specialists who understand how strategy, design, content and technology work together. You will always know who is doing the work and why.
Coldstream, BC
Lesia Payne, B.Sc.
Owner & UX DirectorLesia has been designing and coding digital experiences since the 1990s. She holds a Bachelor of Science in Interaction Design from Simon Fraser University and has worked with organizations including TELUS, Hotwire and Electronic Arts. Since founding Lesia Design & Digital in 2006, she has built the company around strategic thinking, thoughtful design and personal, one-to-one client attention.
Saskatoon, SK
Natasha Matthews, M.A., CST
SEO Expert & CopywriterNatasha brings more than a decade of experience in data-driven SEO and conversion-focused copywriting. Her background in software development gives her a technical edge in search strategy, content structure and sustainable organic growth, helping clients connect with the right audiences through clear, useful content.
Squamish, BC
Madeleine Loewen
Squarespace Expert & Graphic DesignerMadeleine joined Lesia Design & Digital in 2020. A Dean's Honour List graduate in Industrial Design from Carleton University, she combines design sensitivity, project management and hands-on Squarespace expertise to create polished, practical digital experiences.
Relevant experience
Work that makes complex information feel clear.
Our experience spans healthcare, non-profits, public organizations, professional services and community initiatives. Select a project to see the challenge, approach and result.
Google reviews
Trusted by the people we serve.
Read all 70+ Google reviews ↗Selected identity work
Logos built to be remembered.
Each identity begins with discovery and moves through concept development, refinement and production. These samples were selected from our logo portfolio.
Goals, information architecture and content strategy
Because of the accelerated launch schedule, this phase uses a streamlined version of our standard discovery and planning process. The focus stays firmly on what GYNA needs for its first public introduction.
01DiscoverGoals and inputs
02DefineContent and direction
03DesignIdentity and experience
04DeliverTest and launch
Phase 1 scopeClear deliverables.
Clear deliverables.
Carefully defined boundaries.
Every element below supports a credible August launch while protecting the time and budget required for a focused first phase.
01Goals, Information Architecture and Content Strategy+
Confirm the August 19 goals, review supplied information, define the homepage hierarchy, refine partner-facing calls-to-action and identify required assets.
02Logo Design and Foundational Visual Direction+
Two to three rapid AI-assisted prototypes, one to two developed concepts, refinement of one selected direction, two to three minor revision rounds, vector artwork, logo variations, colour and typography selections, and final AI, EPS, SVG, PDF, PNG and JPG files.
03Squarespace 7.1 Setup and Five-Page Website+
New Squarespace setup and configuration, domain connection, standard navigation and footer, mobile-responsive presentation, indexing settings, accessibility-conscious implementation, and design and development for up to five total pages.
04Expedited Launch Pages+
A professionally designed partner-facing homepage and contact/inquiry page will be completed for the initial launch. These pages include refined client-supplied content, approved photography and video, clear calls-to-action, a straightforward inquiry form, and reasonable layout refinements within the approved direction.
05Post-Launch Page Expansion+
Two to three additional pages will be designed and added after the initial launch, bringing the website to a maximum of five total pages. Page subjects, structure and content will be determined through client meetings and confirmed organizational needs.
06Content Editing and Organization+
Review and edit client-supplied copy for clarity, grammar, consistency, structure, headings and calls-to-action across the five included pages. Original long-form copywriting and extensive research are excluded.
07SEO, AIO, Accessibility and Analytics+
Page titles, meta descriptions, headings, alt text, basic indexing, Google Analytics, Search Console, foundational organic SEO and AI-search readiness, and accessibility-conscious content presentation.
08Quality Assurance, Privacy and Initial Launch+
Responsive review, navigation and link checks, form testing, basic metadata review, domain and launch configuration, a generic privacy policy, final review and publication of the initial launch pages.
09Post-Launch Page Completion and Review+
Design, content placement, responsive testing and publication of the two to three additional pages after the client meetings. The final page count will not exceed five pages within this scope.
10Training and Post-Launch Support+
Up to one hour of Squarespace training, guidance for routine updates, one month of reasonable email-question support and brief Loom videos where helpful.
Client responsibilities
A rapid launch requires rapid collaboration.
Materials, access, feedback and approvals must move promptly throughout the production period.
- 01Homepage summary and final approved organization information
- 02Completed logo questionnaire and call-to-action direction
- 03Approved contact details, photographs, visual assets and video link
- 04Domain, Squarespace and applicable Google account access
- 05Authorized partner names, statements, logos and usage permissions
- 06Consolidated feedback from Richard Sheiner within one business day
- 07Prompt approvals with no material change to the approved direction
Expedited timelineTarget public launch
Target public launch
August 19, 2026
The target depends on immediate client cooperation, consolidated feedback within one business day, required account access, and no material scope changes.
The homepage and contact/inquiry page will be prioritized for the initial launch. The remaining two to three included pages will be completed afterward, based on the client meetings and confirmed content needs.
Project estimate
Phase 1 investment
Project subtotal$3,900CAD, before GST
Logo Design and Foundational Visual Direction
Concept exploration, refinement, minor revisions, professional vector artwork, variations, colour and typography foundations, and final production files.
Squarespace Setup, Design and Development, Up to Five Pages
Squarespace 7.1 setup, domain connection, navigation and footer, responsive design and development for up to five total pages. The homepage and contact/inquiry page will be completed for the initial launch, followed by two to three additional pages based on client meetings and confirmed needs.
Launch Foundations, Analytics, Privacy, Training and Support
SEO foundations, analytics, Search Console, generic privacy policy, quality assurance, launch configuration, training and one month of support.
Subtotal $3,900
GST at 5% $195
Total including GST $4,095
Deposit
CAD $1,950, plus applicable GST, is required before work begins.
Remaining balance
Due according to the Agreement for Creative Services.
Initial launch
Homepage and contact/inquiry page, followed by two to three additional pages after launch.
Prices are in Canadian dollars. Squarespace, domain, premium asset, stock-image, font and third-party subscription fees are paid directly by the client unless expressly included. Additional work requires approval and will be quoted separately or billed at the approved hourly rate. Work beyond the five-page total is not included.
Optional enhancements
When GYNA is ready for the next phase.
Future website expansion beyond the five included pages, advanced SEO and AIO, multilingual production and advanced functionality may be scoped separately.
Out of scope
- Formal brand strategy or comprehensive identity system
- Original long-form copywriting or extensive research
- Applications, memberships, donations or partner portals
- Custom software, databases, CRM or advanced automation
- Advanced SEO, AIO or guaranteed visibility outcomes
- Formal accessibility audit or legal compliance certification
Ready to build a clear, credible launch presence?
Phase 1 gives GYNA a focused introduction for its first partner audience and a flexible foundation for future development.